The development of Web 2.0 has allowed DIY communities to emerge in many different domains from open source software development, online publishing, media sharing, creative practice, knowledge management and reviewing. It has allowed online communities to become content creators, with a large number of participants with the outcome always remaining unfinished through “evolutionary, iterative and palimpsestic development” (Bruns, 2008). Many people question what the difference is between Web 1.0 and Web 2.0, basically Web 1.0 can be identified as static or still, where the information is read and becomes history. This is different to Web 2.0 which is more flexible in that information can be read by users but also continually updated so to become present information. O’Reilly explains this through some examples in his article What is Web 2.0;
| Web 1.0 | | Web 2.0 |
| --> | ||
| --> | ||
| --> | ||
| --> | ||
| --> | ||
| --> | ||
| --> | ||
| domain name speculation | --> | search engine optimization |
| page views | --> | cost per click |
| screen scraping | --> | web services |
| publishing | --> | participation |
| content management systems | --> | |
| directories (taxonomy) | --> | tagging ("folksonomy") |
| stickiness | --> | syndication |
O’Reilly writes about Web 2.0 as a new platform for the Internet in which new rules of understanding are created. Quoted in Bruns (2008) Podcast: DIY Media and Collaboration, there are three rules of understanding;
“ 1. Don’t treat software as an artifact, but as a process of engagement with your user.
2. Open your data and services for re-use by others, and re-use the data and services of others whenever possible.
3. Don’t think of applications that reside on either client or server, but build applications that reside in the space between devices.”
The creation and adaption of Web 2.0 sites allows for the user to participate and contribute to the content shared on the Internet. However, although positive in the affect of user participation, challenges do arise within the content created; such as in citizen journalism alternate views are created often undermining the influence and power of main stream news media. Or with wiki sites like Wikipedia, there is of course a broader and more varied coverage of information and topics than print encyclopedias, however the quality and reliability comes into question. Possible opportunities can arise from this between industries and communities to work together harnessing this development through cooperation of Pro-Am participation, where amateurs work to professional standards. This can combat some of the content creator challenges and allows communities to work together to continually upgrade society’s knowledge management. Go2Web20 is the complete Web 2.0 dictionary linking users with Web 2.0 sites. There is also a great video on YouTube called The Machine is us/ing Us, which describes Web 2.0 is a fun and informative way.
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